Privacy Policy

• September 23, 2025

Last updated: October 2025

1. Who We Are

This website is operated by The Duke Don.
Our website address is: https://thedukedon.co.uk.

We are committed to protecting your privacy and handling your personal data responsibly and transparently, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how your data is handled, please contact us at:
📧 admin@thedukedon.co.uk

2. What Personal Data We Collect

a) Information You Provide

• Comments and forms: When you leave a comment or fill out a form, we collect the data you enter (such as your name, email address, and message) along with your IP address and browser user agent to help detect spam.
• Account details (if applicable): For registered users, we store the information provided in your user profile. You can view, edit, or delete this data at any time (except your username).

b) Automatically Collected Data

When you visit our website, we may automatically collect certain information through cookies and analytics tools, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited, time spent on each page, and referring websites

This information helps us improve site performance, user experience, and marketing effectiveness.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality, analyse traffic, and personalise content.

a) Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), provided by Google LLC, to understand how visitors interact with our site. GA4 collects anonymised data such as pages visited, time spent on pages, and referral sources.

• GA4 may use cookies and similar technologies to track your interactions.
• Your IP address is anonymised before being stored by Google.
• Learn more about how Google processes data: https://policies.google.com/privacy
• Opt out of Google Analytics tracking: https://tools.google.com/dlpage/gaoptout

b) Other Third-Party Trackers

We may also use additional tools such as:

• Meta Pixel (Facebook) – to measure ad performance and support remarketing.
• Google Ads / YouTube tracking – for conversion tracking and advertising.
• Embedded content (e.g. YouTube, Instagram, Google Maps) – which may collect data through cookies when you view or interact with them.

You can control or withdraw cookie consent at any time through your browser settings.

4. How We Use Your Data

• Operate and maintain our website
• Improve functionality and performance
• Respond to comments or enquiries
• Prevent spam and ensure security
• Understand visitor behaviour through analytics
• Deliver relevant advertising or promotional content

5. Who We Share Your Data With

We only share data with trusted third-party service providers that help us run the website or analytics systems. These include:

• Google (Analytics, Ads, YouTube)
• Meta (Facebook and Instagram)
• Web hosting and security partners

All partners process data in compliance with UK data protection laws and only for authorised purposes.

6. How Long We Retain Your Data

• Comments: Retained indefinitely so we can recognise and approve future comments automatically.
• User accounts: Kept for as long as the account remains active.
• Analytics data: Retained for up to 26 months (based on GA4 default settings).
• Cookies: Typically last between 1 day and 1 year, depending on purpose.

7. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data (“right to be forgotten”)
• Object to processing or request restriction of use
• Withdraw consent for analytics or marketing tracking

To exercise these rights, please email: admin@thedukedon.co.uk

8. Data Security

We take appropriate technical and organisational measures to protect your data. However, please note that no online system can be guaranteed to be completely secure.

9. International Transfers

Some of our third-party providers (such as Google and Meta) may process data outside the UK. When this happens, they are required to ensure that your data is protected through safeguards such as Standard Contractual Clauses or equivalent data protection mechanisms.

10. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the site means you accept the revised policy.